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One of the more interesting avenues being explored by regional press advertisers is the kind of editorial link-up that produces this sort of page, courtesy of The Northern Echo. At the top, an editorial-style (the prominent Honda logo indicates that it goes slightly further than your average sponsored article) piece about Honda's green credentials Underneath, a colourful corporate ad on 'the power of doing'.
Creative agency: Wieden & Kennedy
Writer: Ben Everitt
Art director: Sophie Bodoh
2. THE HIRST AND DANSON GROUP
If you suspect you have hardly ever heard of The Hirst and Danson Group, the world-renowned contractors' design and build specialists based in Lancashire, spare a thought for Blackpool Football Club. It was …