Tower Hamlets - Texting while driving.(Brief article)

Tower Hamlets council in London is launching a press and outdoor campaign to raise awareness of the dangers of texting while driving.

The creative work, by Abbott Mead Vickers BBDO, is built around the harrowing statistic that writing or reading a text message while driving increases the chances of being involved in an accident by up to 23 times. The campaign was shot on location in Tower Hamlets and features local residents. It shows three everyday situations where people may be in or …