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The Week: Iris wins pitch for Adidas product launch campaigns.(Brief article)
Adidas has appointed Iris to handle two product launch campaigns after a three-way pitch.
The agency, which is on the Adidas roster, will launch the adiZero F50 Prime football boot in February and the 2011 kits for the sports brand's five marquee clubs - Chelsea, Liverpool, AC Milan, Real Madrid and Bayern Munich - in May.
Iris began working with Adidas in a retail capacity in 2007 and was appointed as the lead creative agency on its global running account in 2008.
Shaun McIlrath, the executive creative director at Iris, said: 'It's great to …
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