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The Week: Advertising News - Kleenex unveils winter drive.(Brief article)

Campaign

| November 26, 2010 | COPYRIGHT 2003 Haymarket Business Publications Ltd. (Hide copyright information)Copyright

Kleenex, the Kimberly-Clarkowned brand, has launched a winter campaign to promote its Balsam tissues.

The humorous ads, created by JWT London, promote the soothing benefits of the tissues by showing a 'witch' nose transformed into a fairy. The ads, which run …

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