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Yahoo! has appointed Wieden & Kennedy to handle its UK advertising account.
The agency won the business in a pitch against M&C Saatchi and Fallon.
One of the first projects the agency will work on is a campaign to promote the company's content service, which streams highlights of Premier League games.
The campaign is expected to build on Yahoo!'s previous attempts to develop an association with sport. The agency will also work on a separate campaign around the search engine's lifestyle content.
The pitch, which kicked off early last month, follows Yahoo!'s successful bid in April for the online rights to show five minutes of coverage from …