Turning over a new green leaf.

Byline: The Nation.

Non-profit organisation chief Dr Pipat Yodprudtikan is encouraging businesses and households to think green with a "seven Rs" system of sustainability

Dr Pipat Yodprudtikan, director of the Thaipat Institute, has stepped forward to urge Thai companies to adopt the so-called "green ocean" strategy as a means for sustainable business development.

In cooperation with Nation Broadcasting Corporation, Pipat will lead his non-profit organisation to help facilitate Thai firms in implementing the strategy.

"Green ocean is a sort of middle path or a more balanced approach for businesses whose goal is still to make good profits but in a …