Reality check October.

Campaign's monthly look at the ads that impacted most on the public shows McCann Erickson's spot for Nestle Oats & More scoring highly in terms of ad and brand recall.

The ad, in which a father locks himself in his car to keep his cereal away from his children, also pulled off the difficult task of combining this with a relatively high likeability score.

The most-liked ads of the month were Mother's Ikea spot, which revives the Jona Lewie track You'll Always Find Me In The Kitchen At Parties and MCBD's Tetley Tea spot, which brings back the Tetley Tea folk.

Meanwhile, JWT's Knorr work, which uses the celebrity chef Marco Pierre White, scored highly in …