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Hilton New York
1335 Ave. of the Americas
New York, N.Y.
Wednesday, Sept. 29, 2010
Continental Breakfast and Sponsors' Expo
Enjoy a continental breakfast buffet before the program begins. Also, be sure to visit our sponsors' display tables around the "networking lounge" area.
Larry Dunn, VP and group publisher, Broadcasting & Cable and Multichannel News
Opening Keynote: The Adventurous New "Arrival" to Hispanic TV
Jeans giant Levi Strauss & Co. is a new arrival to Hispanic TV advertising, and they're making a big impression. Learn how this mega-brand and its agency, Dieste, chose to enter the market with a non-traditional, cross-platform, "reality" series approach--filled with product placements and promotions--on a cable TV network as a way to reach a young generation of trendy, adventurous Latinos.
Diane Jones Lowery, director, Diversity Marketing and Operations, Levi Strauss & Co.