8th annual Hispanic Television Summit event agenda.(Calendar)

Hilton New York

Level 3

1335 Ave. of the Americas

New York, N.Y.

Wednesday, Sept. 29, 2010

8 a.m.

Continental Breakfast and Sponsors' Expo

Level 3

Enjoy a continental breakfast buffet before the program begins. Also, be sure to visit our sponsors' display tables around the "networking lounge" area.

9 a.m.

Welcoming Remarks

Larry Dunn, VP and group publisher, Broadcasting & Cable and Multichannel News

9:10 a.m.

Opening Keynote: The Adventurous New "Arrival" to Hispanic TV

Jeans giant Levi Strauss & Co. is a new arrival to Hispanic TV advertising, and they're making a big impression. Learn how this mega-brand and its agency, Dieste, chose to enter the market with a non-traditional, cross-platform, "reality" series approach--filled with product placements and promotions--on a cable TV network as a way to reach a young generation of trendy, adventurous Latinos.

Keynote Guest:

Diane Jones Lowery, director, Diversity Marketing and Operations, Levi Strauss & Co.

[ILLUSTRATION OMITTED]

Co-Presenter:

Aldo …