Rousing reads: required reading for mad men.(Column)

Nobody reads in the Emmy-winning TV series Mad Men. They drink prodigiously, and they smoke incessantly, but with the exception of Don Draper taking a glance at a volume of Frank O'Hara's poems in an episode a couple of seasons ago, there's rarely a book to seen anywhere. To me, books, booze, and cigarettes make a terrific combination, each enhancing the other, so I'm devoting this column to a short reading list for the employees of Sterling Cooper Draper Pryce.

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Let's start with Sloan Wilson's The Man in the Gray Flannel Suit. Published in 1955, this melodrama about a businessman …