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Singha plans tieup with England's Leicester City FC.
Byline: The Nation.
Billionaire dutyfree tycoon Vichai Raksriaksorn, owner of English Championship football club Leicester City, has revealed he is negotiating with Singha Corp over a threeyear sponsorship contract that would make Singha an official beer brand at club's The Walkers Stadium.
The partnership could lead to the stadium being renamed the Singha Stadium in the near future, he said.Vichai, who is chairman and CEO of King Power Group, said the club currently has a sponsorship contract with local beer brand Greene King IPA in England.
If the ongoing negotiations are successful, Singha will become another brand available at Leicester City's stadium. …
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