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Microsoft - Fable III: Kingmaker.(Microsoft has unveiled a campaign to launch its Xbox Fable III video game)(Brief article)

Campaign

| October 08, 2010 | COPYRIGHT 2003 Haymarket Business Publications Ltd. (Hide copyright information)Copyright

Microsoft has unveiled a campaign to launch its Xbox Fable III video game.

The campaign, developed by McCann London, centres on a mobile phone game in which users join one of two factions competing to capture as much territory as possible. Using a mobile app and the Kingmaker website, www.fable3kingmaker.com, players use the GPS in …

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