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M&C Saatchi lands xxx sex site ad task.(ICM Registry)(Brief article)
ICM Registry, the US company behind the new.xxx domain name for pornography sites, has appointed M&C Saatchi to handle a global advertising account.
M&C Saatchi won the business after a competitive pitch against four undisclosed London and US agencies.
The agency will be responsible for increasing responsibility among the adult industry through a campaign in the US and UK in January. It will then roll out a consumer campaign next year to raise awareness of the new domain.
In a bid to increase trust in the industry, providers of pornography sites …
