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Byline: Jean E. Palmieri
Survey Stresses Knowing a Shopper's Personality
Understanding the personality of your targeted shopper is the first step toward effective retail marketing.
"While demographics matter very little, there are two critical personality dimensions that will define shoppers in the new shopping reality," said Wendy Liebmann, chief executive officer of WSL Strategic Retail, a retail and marketing strategy firm. "There are people who lived within their means during the recession and will continue to do so, and those with the shopping gene who live to shop and will do it a lot."
In a recently released survey, 2010 How America Shops …