Brand manager of the week: Tim Hawley, Global marketing director, Bacardi.(Interview)(Brief article)

- Describe yourself in three words.

Passionate, adaptable, commercial.

- How would you define marketing?

A disciplined approach to decision-making that combines war, empathy and maths.

- What would you be if you weren't a brand manager?

Wealthy.

- What advice would you give someone starting their marketing career today?

The main thing is to keep the main thing the main thing.

- What was your first job?

Door-to-door blackberry salesman.

- How did you get your first job?

I picked some blackberries, then borrowed dad's wheelbarrow and mum's scales and went knocking on doors.