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Byline: Dr. Ned Roberto & Ardy Roberto
Q: Were so happy that your column is now paying attention to the marketing of technology and industrial brands. Its no longer almost always dealing with consumer products and service brands. Wed like to follow up on your last Fridays column regarding the branding of technology products.
Were like a Phelps-Dodge supplying and selling wires for horizontal and vertical constructions. Were not yet a Phelps-Dodge known for its premium and even super premium quality wiring products. But our brand has as much quality. To quickly attain a Phelps-Dodge-like brand equity, can we do what Intel did as a component? Can our brand quickly gain in brand equity by doing an Intel-inside campaign? …