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MARKETING: 'Travel' is the most-searched word on Yahoo!
from BUSINESS LINE, August 26, 2010 Bangalore, Aug. 25 - The most popular search keyword across Asia during the first half of this year on Yahoo! search was "travel," perhaps signifying a boom in the tourism sector.
The second most popular search keyword in Taiwan, Singapore and India was "gaming," thanks to the growing "stay-at-home" economy.
Surveys These results are part of Yahoo's annual "Top 5 Fastest Growing Businesses in Search Marketing" and "Top 10 Most Popular Search Keywords" surveys across five Asian nations - Taiwan, Hong Kong, South Korea, Singapore and India.
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