Mad Men' loosens grip on noms.(WRITING: DRAMA)

Matthew Weiner is going for a threepeat in this Emmy category. The "Mad Men" creator co-wrote two of the five nominated shows, both full of trademark "Mad Men" comedy and pathos.

"Guy Walks Into an Advertising Agency," co-written by Robin Veith, turns on a dime when a secretary mows over the foot of Sterling Cooper's charming new British overseer in a shocking spray of blood. "Shut the Door. Have a Seat," co-written with Emmy newbie Erin Levy, springs to life on yet more corporate intrigue: Don Draper instigates a group defection after he discovers the agency's owners are selling it; by the season finale's end, he also has come to terms with wife Betty's desire for a divorce. …