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Re-Nutriv To Add New Age-Correcting Product Trio.(Estee Lauder Inc.)

WWD

| August 13, 2010 | Naughton, Julie | COPYRIGHT 1999 Fairchild Publications, Inc. (Hide copyright information)Copyright

Byline: Julie Naughton

Re-Nutriv to Add New Age-Correcting Product Trio

Estee lauder's venerable Re-Nutriv franchise is adding to the family with a trio of Ultimate Lift Age-Correcting products, set to launch globally in October.

The offerings are Age-Correcting Creme, Age-Correcting Serum and Eye Creme.

The original Re-Nutriv was created by the company's founder, EstA[c]e Lauder, in 1958, and the line continues to be an important pillar of Lauder's business, noted Aerin Lauder, senior vice president and creative director for the EstA[c]e Lauder brand. "Re-Nutriv has always stood for luxury, our most precious ingredients and our most cutting-edge …

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