FaAonnable CEO Sets Ambitious Growth Plan.(Lance Isham)

Byline: Sharon Edelson

FaAs.onnable CEO Sets Ambitious Growth Plan

Lance Isham is using FaAs.onnable's birthplace, the French Riviera, as the springboard for new businesses and product categories that exploit the brand's chic origins.

Isham, a FaAs.onnable board member who was appointed chairman and chief executive officer on June 1, hopes to double the brand's 2009 estimated volume of 200 million euros, or $225 million, in five years.

"The advantage of this brand is that its inspiration comes from the Cote d'Azur," he said. "Consumers want to experience this lifestyle through our freestanding stores."

The company is imbuing new products with that enviable way of life, including a denim collection, luxury …