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Byline: Vicki M. Young
Nike Names Cheek to China Post
Intent on doubling its business in China by 2015, Nike Inc. on Monday named Craig Cheek vice president and general manager of Greater China.
He succeeds Willem Haitnik, who will become vice president and general manager of Converse's European, Middle Eastern and African businesses.
Cheek, a 20-year Nike veteran, has held various senior positions in sales, product development and general management areas of Nike and was most recently vice president and general manager for North America. He will report to Gary DeStefano, president of global operations for Nike.