AccessMyLibrary provides FREE access to millions of articles from top publications available through your library.
MONTREAL -- Old or young, beautiful or sinister - the choices are endless when designing an avatar or a virtual alter ego. In the end, do people choose one that is really different from themselves? Usually not, according to new Concordia University research that shows in most cases, avatars reflect the personality of their creators. The study, published in next month's issue of Psychology and Marketing, has implications for real-life companies who would like to reach both the virtual and real-world markets.
"It is estimated that by 2011, 80 percent of Internet consumers and Fortune 500 companies will have an avatar or presence in a virtual community," …