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MAXIS BHD IS PARTNERING AUSTRIA-BASED OUT There Media (OTM) to introduce mobile advertising among its customers.
Its chief operating officer Jean-Pascal van Overbeke informs that the service will be made available to all customers with various models of handphones.
'The service is free of charge once customers permit us to send them the advertising materials to their mobile phone,' he explains, adding that the company has already signed up 12 clients, including Malaysian Airlines and BMW.
OTM chief executive officer Kerstin Trikalitis believes that mobile …