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Jonathan Johnson is executive director of the Applied Sustainability Center at the University of Arkansas's Sam M. Walton College of Business and co-director of the Sustainability Consortium, which was created last July along with the University of Arizona. He was interviewed by FTR managing editor Stephen Clapp.
Food Traceability Report: To what do you attribute the sudden popularity of "sustainability" in food and agriculture? Has the consortium played a role in bringing the concept to the fore?
Jonathan Johnson: There have been a lot of different threads for decades. Researchers and others would say we've been moving in this direction for a long time. It's not …