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Euros brace for 3D spree.
Europe is prepping for a 3D flood, with finding enough screens for Hollywood blockbusters as well as alternative content on exhibitors' minds as Cinema Expo gets under way in Amsterdam today.
Running through Thursday, the Euro confab--basically the equivalent of ShowEast and ShoWest in the U.S.--is an opportunity for the fast-changing exhibition market across Europe to evaluate the slew of recent cinema digitization deals, as well as to consider opportunities for alternative content from sporting events to live concerts and more.
Europe is experiencing record growth in digital cinema. The number of digital screens tripled from 2008 to 2009 to nearly 4,700 across …
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