The Campaign Photo awards, presented this week, aim to recognise and celebrate the power of the image in commercials. Chairman of the judges Mark Denton reveals what made the gold winners stand out from the crowd.
It was an honour and a pleasure to be asked to chair the second annual Campaign Photo awards jury.
I was particularly fluffed up about it because I thought its very existence might be an indication that print was making a comeback.
It's been around 15 years since I worked at an ad agency and obviously there have been a few changes in the industry since then. Lots of good stuff has happened and an equal amount of not so good stuff.
From where I've been standing, it seems like one of the saddest victims of progress has been the once mighty medium of print.
I used to love doing print work, almost as much as telly. In fact, it was a close call when I weighed up the merits of a 30-second TV brief versus a 48-sheet poster …