Campaign Promotion: Celebrating the old and harnessing the new.(Conference news)

Dentsu's tenth Asian diversity seminar at the Cannes ad festival focused on games and mobile phones, two closely connected fields that are key to our industry's future.

It's been ten years since Dentsu started presenting its Asian Diversity seminar at the Cannes advertising festival, and as the executive advisor and global executive creative advisor, Akira Kagami, noted in his opening address: 'People's perception of Asian creative has changed a lot since then. People have realised it's not so small.'

To mark its anniversary, Asia's advertising powerhouse decided to focus on innovations emanating from its self-confessed spiritual home, Tokyo.

'Tokyo has many, many faces,' Kagami says. 'It is a breeding ground for innovation and the birthplace of new technologies.'

From gadgets to anime, manga to fashion and music, Tokyo provides the inspirational backdrop to much Japan has to offer.

The capital city's driving momentum is said to aptly reflect Dentsu's own working philosophy of 'ideas, technology and entrepreneurship', captured in its slogan 'Good Innovation.'

Long before the arrival of smartphones and mobile marketing in the West, Japan had embraced the mobile phone.

Mobile phones have been able to directly connect to the internet here throughout the last decade, supported by a series of well- connected convenience stores for apps and credit throughout the …