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B&C & Multichannel News present 8th Annual Brand Builders: June 22-24, 2010.(Special Report)(Comcast Corp)(Company overview)
Each year, Promax/BDA, B&C and Multichannel News honor a select group of marketing and promotion executives whose work is essential to the growth of leading products, services and companies in the media industry.
This year's Brand Builder Awards honorees have helped their brands become instantly recognizable entities. The 2010 Brand Builders are: Comcast Interactive Media President Amy Banse; Paul Guyardo, executive VP and chief sales and marketing officer for DirecTV; Courteney Monroe, executive VP of consumer marketing for HBO; and executive producers JD Roth and Todd Nelson, the team behind hit NBC reality series The Biggest Loser.
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The group will be honored as part of this year's Promax/ BDA conference, which runs June 22-24 in Los Angeles.
Amy Banse
President, Comcast Interactive Media; Senior VP, Comcast
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As cable operators use such initiatives as TV Everywhere to reposition themselves as multi-platform content platforms, Amy Banse's employer, Comcast, has been particularly aggressive both in launching new services and repositioning itself as a new kind of multichannel, multi-platform provider.
In December, Comcast was the first cable-system operator to launch a customer-authentication product in the Fancast Xfinity TV service, which makes thousands of hours of TV shows available online to current cable and high-speed Internet subscribers. In February, it launched a massive Xfinity rebranding campaign of its triple-play voice, video and data offering, positioning the new brand as a platform that provides consumers with more of everything-speed, content, HD, choice and control over their services.
The Xfinity brand was conceived on the cable side of the business, but Banse's Comcast Interactive Media division has developed a number of the products, such as Fancast Xfinity TV, that are so important in delivering on the new moniker's brand promise--making Banse one of this year's notable Brand Builders.
Building Comcasts brand was part of CIMs DNA right from the start, according to Banse. "When CIM was launched in December 2005, we saw that the world was evolving to a place where consumers would want to consume …
