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Experian buys stake in ad-tech firm invidi.(Brief article)
NEW YORK -- Experian has made a minority investment in Invidi Technologies, a provider of addressable-advertising solutions for TV, and formed a strategic relationship to jointly work on projects. The funding amount was not disclosed.
Invidi and Experian Marketing Services will work on "projects of mutual interest" that will combine data, analytics and technology to provide advanced targeting and post-campaign marketing analysis. The companies said their …
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