ASA bans misleading Orange advert.

(From Guardian Unlimited)

The advertising watchdog has forced Orange to retract a claim that its 3G network reaches more people than competitors' networks, after a challenge from rival company 3.

A press ad run by Orange for its mobile broadband made the boast that "the Orange 3G network covers more people in the UK than any other operator".

Hutchison 3G Ltd, parent company of 3, challenged the line, arguing that on the basis of population coverage it had the largest UK 3G network.

Orange argued that it had the biggest network measured by population coverage, while admitting 3 was larger by geographical coverage.

The mobile operator …