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When an album's been made, creative energy harnessed and captured, the next part of the process is getting your music to the people. There is plenty of information out there about distribution in Canada, but what about that big, exciting world beyond our borders?
In our digital age, we, in ways, have gained a false sense of globalization, thinking we actually reach those who are so far away. In a basic sense, we do, but it is only a small piece to the puzzle. Though the option for online distribution is always present, and a great way to make some extra cash, this piece is going to focus on physical distribution outside of Canada. How do you break through?
Canadian singer/songwriter Dan Mangan has distribution throughout different markets around the world. He says, "It's tough. It's like, to be noticed within your home territory you kind of have to have a story about being known outside of your home territory. Then to be noticed in another territory you have to have a story about being big in your DAN MANGAN home territory--the battle of the chicken and the egg. The key is to create relationships in each territory that will …