AccessMyLibrary provides FREE access to millions of articles from top publications available through your library.
The lines between 'old' and new media are about to become blurred, with TV primed to sit at the heart of our digital future.
I love TV. There, I said it. It actually feels rather good, particularly after 15 years persuading clients not to focus on TV.
I can already hear the cries of 'Judas' among my fellow digital folk However, before throwing me into the IAB dungeon, let me explain: in the next few years, TV will be one of the most dynamic and exciting areas of the digital business. Bear with me.
First, TV's demise has been greatly exaggerated. According to recent Forrester research, European teenagers (of all people) watch more TV than any other media channel - 10.3 hours a week. UK Barb data indicates that we are watching one more hour of TV every week than ten years before. What happened? Fragmentation has helped via more and better programming options. Even the dreaded PVR seems to …