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Byline: Molly Prior
Avon to Give Hair Care Business New Gloss
Avon Products Inc. aims to grow its hair care business by great lengths with an emphasis on premium price products.
The direct seller will usher in the strategy this summer with a new patent-pending technology designed to smooth frizz similar to a salon treatment.
The technology is housed in the upcoming product called Advance Techniques Frizz Control Lotus Shield, and its launch will coincide with the restage of the existing Advance Techniques line. Come July, Advance Techniques will consist of 23 products segmented into six regimens, namely Frizz Control (Lotus Shield), Daily Shine, …