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Adwatch 23.06.10: Anchor.
The butter brand's focus on purity and provenance, with a dash of humour, is paying off.
The television commercial is dead.
When was the last time you heard those words? A while ago I'd wager.
I certainly didn't hear anyone utter them during last week's GoogleJam; a wondrous glimpse into a digi-copia of shiny new exciting things. Quite the opposite, in fact.
Once they got their presentation computer up and running (oh, the delicious irony), those nice techno-chaps at Google-owned YouTube informed us that TV ads are some of their platform's most searched-for video content. Moreover, the more creative the ad, the more people choose to watch it. …
