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On ITV1 HD replacing England's first goal of the tournament with an ad for the car manufacturer Hyundai (from Brand Republic).
- John Dick
Is this to make up for cutting the Nike ad short last time?
- Mike Page
ITV seems to have a track record with live sporting events. Some of its Formula One coverage was horrendous - cutting to ads during critical moments. While it will say the circumstances are beyond its control (just like this HD howler), it does make you wonder.
- Sue Turner
ITV: Infuriate Television Viewers.
- Rory Whelan
Another genius moment from ITV - it really doesn't care much for sport, does it? …