Dilbert Finally Chases Synergy; It could prove elusive, as Iconix acquires EW Scripps.(Watercooler)(Brief article)

Byline: Editorial Staff

It's too bad Dilbert is no longer in print. Readers are probably curious about his take on April's sale of EW Scripps Co.'s licensing business to Iconix. The target, in addition to controlling the Dilbert licensing rights, controls Charles Schulz's Peanuts characters.

The $175 million acquisition represents a move away from pure apparel brands for Iconix and reflects the growing interest in intellectual property.

Indeed, a number of characters - both cartoons and the licensing rights to real-life celebrities - have …