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Unilever is to be named Advertiser of the Year at the Cannes Lions International Advertising Festival.
Standout campaigns for Unilever brands during the past 12 months have included the 'Love/Hate Party' work for Marmite in the UK, which staged a mock election for those who do and don't like the product. Other Unilever brands include Flora, Wall's ice-cream and Persil.
Terry Savage, the Cannes Lions International Advertising Festival chairman, said: 'Over the years, Unilever's marketing has been renowned for embracing the creativity and innovation that has driven the powerful work that its agencies have produced.'