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MARKETING: Cannes Lions honour for Unilever.
from BUSINESS LINE, May 26, 2010 Chennai, May 25 - The organisers of the 57th Cannes Lions International Advertising Festival have announced that this year's Advertiser of the Year award will go to the Anglo-Dutch consumer goods giant Unilever. This award is presented to advertisers who have distinguished themselves for inspiring innovative marketing of their products and who embrace and encourage the creative work produced by their agencies, says a press release on the Cannes Lions Web site.
Unilever won its first Cannes Lion for OMO washing powder back in 1961. Since then, Unilever brands have gone on to win close to 200 Lions over the years, including the Media Grand Prix …
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