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The high-end dessert and confectionery market has boomed in recent years. Today's discerning consumer wants luxury when it comes to puddings, sweets and chocolate drinks, and high-end Italian ice-cream parlour Amorino arrived in the UK last year to satisfy this demand.
Amorino started in 2002 when two Italian's opened the first shop in Paris, later franchising it in 2004. The concept behind the business is to serve the best quality ice cream and chocolate using high-end ingredients. The cafes ooze Italian finesse, making Amorino just as much about the experience as the taste.
UK master franchisor Hubert Attali explains: "It is …