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For a business like McDonald's, franchising has long been an integral part of its overall strategy. Franchised restaurants are operationally strong. Every time restaurant ownership moves over to a strong performing franchisee the company sees even stronger sales, more customers through the doors and a significant improvement in customer service.
At The British & International Franchising Exhibition, Brian Mullens, McDonald's UK's Chief Financial Officer, explained that because franchisees own and run their own businesses, they have a personal commitment to making sure the operation is a successful one. They decide where to make the …