Customer care: the customer is always right with WPA.(FRANCHISE FOCUS)

With WPA, franchisees must be prepared to support customers, be empathetic in times of need, but also be business-like and well-informed about our products," says WPA Head of National Franchise Team Berkeley Harris. "You must also be positive--a 'glass half-full' type of person. The rest we can teach you."

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Candidates don't need to have a background in financial services as current franchisees come from all walks of life. They do need, however, the capacity to talk to corporate and individual customers, and the drive and ability to run their own business.

WPA provides a week of residential training to ensure franchisees have a full …