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Seeing customers clearly: online eyewear retailer EyeBuyDlrect.com brings its customer feedback into focus with Kampyle.(SECRET OF MY SUCCESS)(Interview)
* When did you first start using Kampyle for feedback management? When we launched EyeBuyDirect.com, an online destination for prescription eyeglasses, three years ago, we relied on Google Analytics. But we couldn't track the behavior--and, more important, the wants--of individual customers. So seven months ago, as we worked to improve our customer interaction, we implemented a solution from Kampyle, an enterprise feedback management vendor, to get a true sense of our customers' experiences on our Web site. We saw immediate value within 24 hours of implementation. We can learn things from our customers now that we've never been able to before.
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* What is EyeBuyDirectcom's …
