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AsiaAsia to use nasi kandar as selling point.
Byline: Marina Emmanuel
PENANG'S gastranomic icon - the nasi kandar - will be the marketing channel tapped by low-cost carrier AirAsia Bhd to promote its newly launched Penang-Chennai route.
Chairman Datuk Aziz Bakar said nasi kandar outlets in the island state will be one marketing source for the airline, where restaurant workers are mainly Indian nationals.
"The nasi kandar operators, who themselves are wealthy, are also another potential group of travellers for us," he told reporters at the Penang International Airport yesterday.
Aziz welcomed 165 passengers on board AirAsia's inaugural AK 5702 flight, which landed from Chennai at 3.40pm. The …
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