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3D debate pops to the fore.

Daily Variety

| March 29, 2010 | Bart, Peter | COPYRIGHT 2009 Reed Business Information, Inc. (US). (Hide copyright information)Copyright

LET THE ARGUMENTS BEGIN.

"Avatar" is a phenomenon. Alice in Wonderland" is a blockbuster and "How to Train Your Dragon" looks like it's a sure thing.

So all over town folks are debating: Should most movies be in 3D? Which are right for 3D? Will the down-and-dirty conversions from 2D prove effective or will only the "high-end" process pay off? Will the early days of 3D play out cautiously like the start of Technicolor or will the studios quickly take the leap?

[ILLUSTRATION OMITTED]

There's a lot at stake in all this, which is why the debates are already getting snarky. Rivals are dismissing "Clash of the Titans" as "Trash of the Titans" since Warner Bros. rushed its "low-end" …

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