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Philippines: Online and mobile advertising now competing vs. traditional advertising media.
Section: General News - The media advertising is changing with the addition of online and mobile advertising, which is slowly but surely asserting its place in the advertising world.
With this realization, the IMMAP (Internet and Mobile Marketing Association of the Philippines) was born. It is composed of all web and mobile players in the country, to start an advocacy towards professionalizing, regulating and promoting digital advertising in the country.
IMMAP director Janette C. Toral said the traditional advertising agencies have no choice but to embrace this new media, otherwise become irrelevant.
Toral noted that the online and mobile advertising media …
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