Digital Marketing Software provides lead management.(Silverpop Launches Next-Generation Digital Marketing Platform)

Targeting B2C and B2B marketers, Engage 8 includes Email Marketing tools to create and automate campaigns that drive conversions and engage customers. Lead Management capabilities help marketers gain prospect insight at every stage of buying cycle. With Data and List Management solution, users can import, manage, and leverage marketing data needed to execute multi-channel campaigns. Personalized Landing Pages, Web forms, and microsites can be integrated to drive acquisition and conversion.

********************

Silverpop's Engage 8 powers sophisticated email marketing automation and lead management tools

ATLANTA, -- Silverpop[R] today announced the launch of a new digital marketing platform that combines sophisticated email marketing tools with its top-ranked marketing automation and lead management applications. Silverpop Engage is now uniquely able to provide both B2C and B2B marketers the sophisticated on-demand solutions previously unavailable in one powerful platform.

A recent Silverpop survey of more than 1,800 marketers found that B2C and B2B marketers share many of the same goals. When asked what their top challenges are in the coming year, both groups said finding more prospective customers, up-selling or …