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Byline: Jean E. Palmieri
Greg Norman Plotting Course for Growth
The Greg Norman collection wants to expand its women's business and raise its global profile.
Michael Setola, Greg Norman president and chief executive officer, and his team have set a post-recession growth strategy for the golf brand as interest in the game is reinvigorated by the return of Tiger Woods at this week's Masters tournament. The initiatives come one year after MacGregor Golf Co. sold the label to the Tharanco Group. The privately held holding company also owns fashion brands such as Poleci, Doo.Ri and Joseph A., along with real estate and private equity investments.