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HLN Eyes Ratings Bounceback.
by R. Thomas Umstead
Rebranded Network Drawing More Female Viewers
HLN is looking to remain competitive in a crowed cable news marketplace by reaching out to female viewers through a primetime lineup of issue-oriented, news talk shows hosted by prominent female personalities.
The former CNN Headline News -- which became HLN in 2009 -- is coming off a record-breaking ratings year since its rebranding, through an increased focus on talk and issue-oriented programming targeted to a nontraditional news audience of 25-to-54-year-old women, according to Ken Jautz, executive vice president of CNN Worldwide.
In October The Joy Behar Show -- starring the …
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