by Mike Farrell
Panelists: Content and Price Will Win Subscribers Over
New York-- A panel of top technology executives said that for "TV Everywhere" -- the cable industry's subscription online initiative -- to become a reality, distributors will have to make it simple to use, pack it with compelling content and offer it at a reasonable price.
The technology for TV Everywhere, which would enable cable, satellite and telco customers to access the same programming available through their home subscriptions on their PCs, has been around for years. But one of the roadblocks has been how to monetize the service.
At a standing room-only Multichannel News …