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A diverse approach: Comerica proves diversity has long-lasting external and internal benefits.(LEADERS IN DIVERSITY)
Today's corporations know that diversity is an important component to their success. Diversity can yield a richer work environment where employees from diverse backgrounds can offer fresh perspectives and creative solutions to business challenges. And, employing individuals who better reflect the communities in which a corporation does business can offer access to previously untapped consumer markets.
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AS IS THE CASE with any business strategy, diversity requires careful implementation and astute management.
One company who is managing diversity successfully is Comerica Inc., a financial services company headquartered in downtown Dallas. Comerica, which at the end of 2009 had total assets of $59.3 billion, is aligned into three major business segments: the business bank, the retail bank, and wealth and institutional management.
Comerica has been widely lauded for its commitment to diversity. its many honors include landing on monthly magazine's DiversityInc's Top 50 companies four of the last five years. In 2009, Comerica, which …
