True Romance.(hair and makeup)

Byline: Liana Schaffner PHOTOGRAPHED BY MICHAEL THOMPSON

True Romance

Bouncy curls and rosy lips aren't romantic just because we say they arestudies actually prove it. Here's how to put a little love in the hair (and makeup).

Emma Bovary's scandalous affairs have always been chalked up to her incurable yearning. But let's also factor this in: Men just couldn't keep their paws off her. And no wonderFlaubert's doomed heroine had all the qualities that ignite desire. "Men pursue women who exhibit signs of fertility," says anthropologist Helen Fisher, a research professor at the Center for Human Evolutionary Studies at Rutgers University. "A glowing complexion, a healthy flush, shiny hair, and large, defined eyes are signals of youth and fecundity." It might not sound all that poetic, but any woman who has ever inspired a billet-doux has also appealed to these basic animal instincts.

To translate these lustful qualities into hair and makeup you can wear, hairstylist Garren of the Garren New York salon and makeup artist Gucci Westman created looks that waver between rough and refined. "This isn't a deliberate kind of beauty, which is why it's appealing to both men and women," says Westman. "No …